Concept for the branding of Good True Beautiful

Workshop Eike König/ Hort Berlin
Collaboration Babett Müller

We developed a fictive branding for the real internet fashion platform “GTB”.
The company represents different labels, which create organic and fair trade fa- shion. The key visual is a cotton stamp dyed in three colors, which represent the three sectors: good, true and beautiful.

The letter was printed as a duplex print with colorful sprinkles on the back of a 60 gr. paper, so that they shine through to the front.
The business card contains a sample of organic cotton and can be opened.
The envelope can be closed with a sticker, which has the ambience of a seal.
The clothing is sent out in a cotton bag for reasons of recycling.