Opening Campaign and Branding for hush hush

Diploma thesis

Under the theme “Erotic in the Eyes of Women” I opened a fictive erotic club for women called “hush hush” and developed its opening campaign covering the whole design. Because of the lack of professional designs in the erotic sector, I had no points of orientation. So I had to acquire my own parameters.

I tried to find answers to questions like: What means erotic? How is erotic content accepted by the female brain? What is found to be aesthetically by women? etc.

I decided to mainly address women with moving pictures because they operate in an emotional way. Hereby I didn’t want to sell sex as a rational product, but rather communicate an emotion. They should have the feeling of enjoying and relaxing. “The hush hush makes me feel good.”